Packaging
Packaging
Luna Roca
Luna Roca
The Brand
The Brand
The Brand
A reusable blotting tool made from volcanic rock, created to be simple, sustainable and effective.
A reusable blotting tool made from volcanic rock, created to be simple, sustainable and effective.
A reusable blotting tool made from volcanic rock, created to be simple, sustainable and effective.
The Challenge
The Challenge
The Challenge
Co-founder Andraya came to us to design the packaging for Luna Roca's first and core product, the Rock and Roller. The challenge was to capture the brands minimal style but maintain a distinctive style.
Co-founder Andraya came to us to design the packaging for Luna Roca's first and core product, the Rock and Roller. The challenge was to capture the brands minimal style but maintain a distinctive style.
Co-founder Andraya came to us to design the packaging for Luna Roca's first and core product, the Rock and Roller. The challenge was to capture the brands minimal style but maintain a distinctive style.
What we did
What we did
What we did
We approached the packaging as the beginning of a longer story. We designed a system that frames each product as part of a growing collection. Labelling the Rock and Roller as the first chapter rather than a standalone object.
We approached the packaging as the beginning of a longer story. We designed a system that frames each product as part of a growing collection. Labelling the Rock and Roller as the first chapter rather than a standalone object.
We approached the packaging as the beginning of a longer story. We designed a system that frames each product as part of a growing collection. Labelling the Rock and Roller as the first chapter rather than a standalone object.
The Result
The Result
The Result
What emerged is packaging that feels considered and lasting, designed to be kept rather than discarded, while setting a clear foundation for the brand. A system that invites collecting, encourages longevity and gives the brand room to grow.
What emerged is packaging that feels considered and lasting, designed to be kept rather than discarded, while setting a clear foundation for the brand. A system that invites collecting, encourages longevity and gives the brand room to grow.
What emerged is packaging that feels considered and lasting, designed to be kept rather than discarded, while setting a clear foundation for the brand. A system that invites collecting, encourages longevity and gives the brand room to grow.
