Campaign
Campaign
Emme
Emme
The Brand
The Brand
The Brand
Emme is a new styling app by Erica Maltz, formerly with NET-A-PORTER.
Emme is a new styling app by Erica Maltz, formerly with NET-A-PORTER.
Emme is a new styling app by Erica Maltz, formerly with NET-A-PORTER.
The Challenge
The Challenge
The Challenge
Created to connect professional stylists with everyday users, from Gen Z trendsetters to busy mothers and style-conscious grandmothers.
Created to connect professional stylists with everyday users, from Gen Z trendsetters to busy mothers and style-conscious grandmothers.
Created to connect professional stylists with everyday users, from Gen Z trendsetters to busy mothers and style-conscious grandmothers.
What we did
What we did
What we did
We led the creative ideation, positioning the app as a detective agency solving The Case of the Almost-Perfect Outfit.
We led the creative ideation, positioning the app as a detective agency solving The Case of the Almost-Perfect Outfit.
We led the creative ideation, positioning the app as a detective agency solving The Case of the Almost-Perfect Outfit.
The Result
The Result
The Result
The campaign successfully introduced Emme as an accessible yet premium styling platform, generating strong early traction and a confident creative identity.
The campaign successfully introduced Emme as an accessible yet premium styling platform, generating strong early traction and a confident creative identity.
The campaign successfully introduced Emme as an accessible yet premium styling platform, generating strong early traction and a confident creative identity.
