Brand Identity
Brand Identity
Erne&Ace
Erne&Ace
The Brand
The Brand
The Brand
A pickleball clothing brand based in New York.
A pickleball clothing brand based in New York.
A pickleball clothing brand based in New York.
The Challenge
The Challenge
The Challenge
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
What we did
What we did
What we did
We created a visual language that sits between structure and ease. A timeless palette sets the foundation, while hand-drawn marks and imperfect graphics add energy and personality, drawing on heritage and country club culture with a human feel.
We created a visual language that sits between structure and ease. A timeless palette sets the foundation, while hand-drawn marks and imperfect graphics add energy and personality, drawing on heritage and country club culture with a human feel.
We created a visual language that sits between structure and ease. A timeless palette sets the foundation, while hand-drawn marks and imperfect graphics add energy and personality, drawing on heritage and country club culture with a human feel.
The Result
The Result
The Result
What emerged is a brand that feels confident in motion and at ease beyond the court. A little chaotic, but in the best way, Erne & Ace feels inviting and lived-in, where sport and everyday life naturally overlap. Across every setting the identity holds its own.
What emerged is a brand that feels confident in motion and at ease beyond the court. A little chaotic, but in the best way, Erne & Ace feels inviting and lived-in, where sport and everyday life naturally overlap. Across every setting the identity holds its own.
What emerged is a brand that feels confident in motion and at ease beyond the court. A little chaotic, but in the best way, Erne & Ace feels inviting and lived-in, where sport and everyday life naturally overlap. Across every setting the identity holds its own.
