Campaign
Campaign
Gymshark
Gymshark
The Brand
The Brand
The Brand
Gymshark came to us to launch Lift Seamless 2.0: a reimagined version of its iconic collection, now redesigned for an even better fit, feel and performance. Our task was to create a campaign concept that made the upgrade feel impossible to ignore.
Gymshark came to us to launch Lift Seamless 2.0: a reimagined version of its iconic collection, now redesigned for an even better fit, feel and performance. Our task was to create a campaign concept that made the upgrade feel impossible to ignore.
Gymshark came to us to launch Lift Seamless 2.0: a reimagined version of its iconic collection, now redesigned for an even better fit, feel and performance. Our task was to create a campaign concept that made the upgrade feel impossible to ignore.
What we did
What we did
What we did
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
What we did
What we did
What we did
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
What we did
What we did
What we did
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
We created The Glutey Call Centre — a playful campaign world where every call was a matter of glute-related urgency. From concept development and campaign storytelling through to creative direction and directing on set, we brought the idea to life while weaving Lift Seamless 2.0 naturally into every touchpoint.
The Result
The Result
The Result
The result was a distinctive, social-first campaign that turned a product upgrade into an entertaining brand moment (with 360 momentum). It gave Lift Seamless 2.0 its own memorable world while staying unmistakably Gymshark.
The result was a distinctive, social-first campaign that turned a product upgrade into an entertaining brand moment (with 360 momentum). It gave Lift Seamless 2.0 its own memorable world while staying unmistakably Gymshark.
The result was a distinctive, social-first campaign that turned a product upgrade into an entertaining brand moment (with 360 momentum). It gave Lift Seamless 2.0 its own memorable world while staying unmistakably Gymshark.
