Campaign
Campaign
Beauty of Joseon
Beauty of Joseon
The Brand
The Brand
The Brand
Beauty of Joseon is a skincare brand that blends centuries of Korean herbal tradition with modern, results-driven formulas designed for everyday use.
Beauty of Joseon is a skincare brand that blends centuries of Korean herbal tradition with modern, results-driven formulas designed for everyday use.
Beauty of Joseon is a skincare brand that blends centuries of Korean herbal tradition with modern, results-driven formulas designed for everyday use.
The Challenge
The Challenge
The Challenge
We were brought on to support the launch of three hero products with a social-first approach to campaign strategy and creative.
We were brought on to support the launch of three hero products with a social-first approach to campaign strategy and creative.
We were brought on to support the launch of three hero products with a social-first approach to campaign strategy and creative.
What we did
What we did
What we did
We collaborated with Beauty of Joseon's internal creative team on both campaign concepts, contributing to art direction, copywriting, and social strategy.
We collaborated with Beauty of Joseon's internal creative team on both campaign concepts, contributing to art direction, copywriting, and social strategy.
We collaborated with Beauty of Joseon's internal creative team on both campaign concepts, contributing to art direction, copywriting, and social strategy.
The Result
The Result
The Result
An academic inspired episodic content approach for the Ginseng Eye Duo campaign drove significant traction, accumulating 6.2 million views across the series.
An academic inspired episodic content approach for the Ginseng Eye Duo campaign drove significant traction, accumulating 6.2 million views across the series.
An academic inspired episodic content approach for the Ginseng Eye Duo campaign drove significant traction, accumulating 6.2 million views across the series.
