Brand Identity
Brand Identity
TKWHM
TKWHM
The Brand
The Brand
The Brand
A timeless clothing brand based in New York.
A timeless clothing brand based in New York.
A timeless clothing brand based in New York.
The Challenge
The Challenge
The Challenge
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
Founder Farah came to us with a clear mission: to build a pickleball clothing brand that felt distinctly different from the rest and seamlessly fit into everyday life, on and off the court. Each piece designed to move effortlessly from play, to day.
What we did
What we did
What we did
From the outset, the brand was built around duality, forming a narrative thread across every touchpoint. We created the name The King Was Her Mother as both a deeply personal reference and a statement of empowerment.
From the outset, the brand was built around duality, forming a narrative thread across every touchpoint. We created the name The King Was Her Mother as both a deeply personal reference and a statement of empowerment.
From the outset, the brand was built around duality, forming a narrative thread across every touchpoint. We created the name The King Was Her Mother as both a deeply personal reference and a statement of empowerment.
The Result
The Result
The Result
The brand identity feels layered, intentional and deeply considered. Like its founder, it understands the lives of the women it’s designed for. Refined on the surface and expressive beneath, each element works together, contributing to the brand’s story.
The brand identity feels layered, intentional and deeply considered. Like its founder, it understands the lives of the women it’s designed for. Refined on the surface and expressive beneath, each element works together, contributing to the brand’s story.
The brand identity feels layered, intentional and deeply considered. Like its founder, it understands the lives of the women it’s designed for. Refined on the surface and expressive beneath, each element works together, contributing to the brand’s story.
