Brand Identity
Brand Identity
Slept In
Slept In
The Brand
The Brand
The Brand
Slept In, a New York based loungewear brand, came to us with an idea rooted in effortless versatility, pieces you can wear from bed to bodega.
Slept In, a New York based loungewear brand, came to us with an idea rooted in effortless versatility, pieces you can wear from bed to bodega.
Slept In, a New York based loungewear brand, came to us with an idea rooted in effortless versatility, pieces you can wear from bed to bodega.
The Challenge
The Challenge
The Challenge
They needed a brand identity that could capture the city’s casual grit and style while feeling premium enough to live beyond the bedroom.
They needed a brand identity that could capture the city’s casual grit and style while feeling premium enough to live beyond the bedroom.
They needed a brand identity that could capture the city’s casual grit and style while feeling premium enough to live beyond the bedroom.
What we did
What we did
What we did
We defined the bed-to-bodega ethos as the brand's heart, blending urban authenticity with quiet luxury. We paired this with messaging grounded in real-life ritual, creating a sleek, adaptable visual system at home on a coffee run, a billboard, or a duvet.
We defined the bed-to-bodega ethos as the brand's heart, blending urban authenticity with quiet luxury. We paired this with messaging grounded in real-life ritual, creating a sleek, adaptable visual system at home on a coffee run, a billboard, or a duvet.
We defined the bed-to-bodega ethos as the brand's heart, blending urban authenticity with quiet luxury. We paired this with messaging grounded in real-life ritual, creating a sleek, adaptable visual system at home on a coffee run, a billboard, or a duvet.
The Result
The Result
The Result
A brand that balances comfort with cultural cool, feeling wearable everywhere while standing out in a crowded lifestyle market. Slept In became a lifestyle statement, not just a loungewear label. A choice for people who live on their own terms.
A brand that balances comfort with cultural cool, feeling wearable everywhere while standing out in a crowded lifestyle market. Slept In became a lifestyle statement, not just a loungewear label. A choice for people who live on their own terms.
A brand that balances comfort with cultural cool, feeling wearable everywhere while standing out in a crowded lifestyle market. Slept In became a lifestyle statement, not just a loungewear label. A choice for people who live on their own terms.
